Among the finalists of the second edition of "It's Time to South", an initiative born thanks to the partnership between White – a cradle of avant-garde and young fashion – and ICE – the agency for the promotion abroad and internationalization of Italian companies – is the Sicilian company Jadise. From September 24 to 26, 2016, Jadise will be present in the White Lounge space, in Via Tortona 27 in Milan, along with the other young brands selected by a jury of experts in recent months: these are promising realities from Southern Italy that all focus on research, quality of materials, and Made in Italy.
DANIELE FAVALORO WITH MASSIMILIANO D'ANGELO, BRAND CREATOR
During the three days of White, Jadise will present its new Jadis’Art S/S 2017 capsule collection, a collection within a collection. Born from an idea of the creative and designer Massimiliano d'Angelo, its main feature is the personalization of a part of the bags with prints by young artists. In this capsule collection, in fact, Jadise models are transformed into a 'white canvas' capable of embracing the creative act of the painter/artist, thus becoming wearable works of art. Among the artists who collaborated on the new line created for S/S 2017, in addition to the young Palermo painter Daniele Favaloro, with whose works the Jadis’Art project was inaugurated this spring, are Francesco Collura, also from Palermo, and creative director Massimo Sirelli.
During White, the three artists of the Jadis’Art project will be present at the Jadise stand and will entertain participants with a series of live performances. Francesco Collura will be there on September 24, Massimo Sirelli the following day, and Daniele Favaloro on the last day. The indicative time is 12:00-16:00.