Among the finalists of the second edition of "It's Time to South", an initiative born thanks to the partnership between White - cradle of avant-garde and young fashion - and ICE - agency for the promotion abroad and the internationalization of Italian companies - figure also the Sicilian company Jadise. From 24 to 26 September 2016 the latter will be present in the White Lounge space, in Via Tortona 27 in Milan, together with the other young brands selected by a jury of experts in recent months: these are promising companies from Southern Italy that all focus on research , quality of materials and made in Italy.
DANIELE FAVALORO WITH MASSIMILIANO D'ANGELO, CREATOR OF THE BRAND
During the three days of White, Jadise will present her new Jadis'Art S/S 2017 capsule collection, a collection within a collection. Born from an idea of the creative and stylist Massimiliano d'Angelo, its main feature consists in the personalization of part of the bags with the prints of some young artists. In this capsule collection, in fact, the Jadise models are transformed into blank 'canvas' capable of welcoming the creative act of the painter/artist, thus becoming wearable works of art. Among the artists who collaborated on the new line created for S/S 2017, in addition to the young painter from Palermo Daniele Favaloro, with whose works the Jadis'Art project was inaugurated this spring, there are Francesco Collura, also from Palermo and the creative director Massimo Sirelli.
During the White, the three artists of the Jadis'Art project will be present at the Jadise stand and will entertain participants for the occasion with a series of live performances. Francesco Collura will be there on September 24th, Massimo Sirelli the following day and Daniele Favaloro on the last day. The indicative opening hours are 12:00-16:00.