— Co Founder and Art Director
Born in Palermo in 1983.
From an early age he was fascinated by the world of fashion and craftsmanship,
thanks to the small family shirt shop where Massimiliano spent his
days playing among the various fabrics, colors and patterns.
This experience has greatly influenced his way of perceiving and living
More and more attracted to the world of colors, he enhances his cultural background
studying digital graphics, becoming passionate about the techniques of
customization (prints, embroidery, engravings). Once his is completed
training, enters the world of work as a graphic designer.
After several independent projects in the sphere of merchandising,
decides to devote himself to a bigger and more personal project.
This decision came from an important event in the journey of
Massimiliano: meet the entrepreneur Emilio Lombardo with whom in 2012
brand the JADISE brand. This meeting was fundamental for the form
mentis and for the development of the brand on an international level.
Self-taught, guided by instinct, Massimiliano begins to experiment,
mix innovative combinations that will bring in the following years
appreciation from foreign buyers. Furthermore, in 2016 the brand was
considered one of the best among the emerging in southern Italy in the “IT’s
TIME TO SOUTH – WHITE MILANO “.
Art, photography, travel, instinct and Sicilian culture are the elements from which
draws inspiration to give life to their creations. This perfect match
between artisan tradition and contemporary creativity gives life to a concept
unique of femininity, elegance and carefree.